Style refers to a cohesive set of aesthetic choices — silhouette, garment selection, and occasion context — that together define a recognisable dress code.
Rooted in hip-hop, skate, and youth culture. Defined by oversized silhouettes, graphic-heavy pieces, branded outerwear, cargo pants, and chunky sneakers. High-low mixing is intentional.



A toned-down take on streetwear. Drops the graphics and branding in favour of relaxed basics — hoodies, clean jeans, puffer jackets, and simple sneakers. Comfort-first with a cohesive palette.



Everyday relaxed dressing with no dress-code obligations. Jeans or chinos, simple tops, and clean sneakers. The baseline of modern menswear.



Elevated casual — the most versatile dress code. Blazers or unstructured jackets over simple tops, tailored chinos, and clean leather or suede footwear. Relaxed but intentional.



Professional but relaxed. A step above smart casual — structured blazers, dress shirts, and leather shoes. Suitable for office environments without a formal suit requirement.


